Advisors, you don’t need to become an influencer to attract ideal clients. Living on social media and promoting other people’s products and services? No thanks!
Instead, focus on becoming more influential.
In this episode, Matt Halloran and Kirk Lowe make the case for pursuing influence to become a trusted, recognized authority. They explain how to create an audience of raving fans who know you, like you, and trust you — with no internet fame needed! Plus, reasons to run away from “easy button” marketing.
Matt & Kirk discuss:
- Why pursuing influence is different from becoming an influencer
- Why lead gen isn’t the answer to getting more fans in your pipeline
- The four major benefits of commanding greater levels of influence
- How a member of our PodRocket Influence Academy is accelerating his influence