Start Creating Content, Even if You’re a Perfectionist

1 min readAug 1, 2023

Are you still waiting to get your voice out there? Maybe you’re stuck because you believe your content will “never be good enough.”

How do you push past perfectionism and publish anyway?

In this episode, Matt Halloran talks to Adam Cox, the Chief Wealth Management Officer at The First National Bank in Sioux Falls. In 2020, Adam hired someone to record podcast episodes for them. But despite being pumped to start, Adam waited a year before taking action. He was too focused on wanting everything to be perfect.

Now, there’s no looking back. Adam is the host of Common Cents on the Prairie™, an award-winning podcast that “tackles some of today’s toughest financial questions in an approachable and personable style.” A vital part of his firm’s content machine, the podcast is helping them add more than one new relationship every business day.

Adam discusses:

  • To what extent compliance impacts his team’s ability to produce a podcast
  • How he consistently shows up as a thought leader and content creator, despite being a self-described perfectionist
  • What he wishes he’d done differently when starting his podcast
  • Three pieces of advice for advisors who are hesitating to create content