How to Finally Publish the Book You Started but Never Finished

1 min readAug 16, 2022


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Only 6% of writers get halfway through a book.*

For the rest, their book remains a dream.

Are you an advisor who has always thought of writing a book — perhaps even started one — but never finished it?

In this episode, Matt Halloran speaks with Kristin Shea, business development coach at Triad Partners. Kristin is an award-winning and highly sought-after consultant, speaker, author, and influencer on a mission to serve and change the independent financial advisor space. Today, she shares her experience of publishing a book.

Kristin discusses:

  • Biggest mistakes that made her rewrite most of her book
  • Why books are like appetizers that entice readers to book a call with you
  • The importance of authenticity (and why she advises against canned content)
  • “Sprint and a rest” and “document, don’t create” techniques to write efficiently
  • Common reasons why advisors might not see results from digital marketing