How to Earn the Right Podcast Appearances — and Truly Deliver!

Anyone can be a guest on other people’s podcasts. But not everyone is a great guest or appears on the right podcasts.

But that’s a skill set that can be learned.

In this episode, Matt Halloran talks to Chloé Moore — financial advisor and co-founder of Financial Staples. With a track record of hosting and being a guest on loads of podcasts — in addition to being named one of Investopedia’s 100 Top Financial Advisors in each of the last four years — Chloé’s got the lowdown on not just earning podcast spots, but also making sure she’s delivering a worthwhile experience for listeners. Now, you’re about to discover how she naturally attracts podcast invites that build credibility, audience, and community.

Matt and Chloé discuss:

• Understanding the different motivations for being a guest beyond just growing your business (think building credibility, expertise, and community)
• Strategies for getting asked to be on podcasts
• Tips for preparing for a podcast interview, including knowing the audience, reviewing questions in advance, and having pre-game rituals
• Questions to ask yourself before accepting an invitation to appear
• Why hyping up your guest is mutually beneficial