You’re all about building relationships as an advisor, right? Then why does your copy still come across as “salesy”? Rather than writing to convert, why not write to connect?
In this episode, Matt Halloran talks to Derek Pollard, PhD, a leading content specialist and copywriter and the founder of Constellar Creative. Derek invites us to challenge the conventional wisdom of copywriting — writing to sell — explaining why the highest converting copy doesn’t focus on selling but on building relationships. Because when you focus on connecting, the conversions are going to happen.
- Why standing the conventional wisdom about copywriting on its head is the best way to serve your clients and grow your business
- How you can write to create buy-in, not just a buy
- Why it’s important to remember that people want to connect with people being people
- How to become a more active reader in order to write more relatably