Are You Being Authentic? Marketing That Turns Prospects Into Raving Fans

How do top advisors shorten their sales cycles? They build relationships with prospects before they’ve even met them.

In this episode, Matt Halloran talks to Larry Sprung, founder of Mitlin Financial, about the importance of being vulnerable and showing your authentic self to connect with prospects. Plus, Larry shares his top marketing activities for creating raving fans.

Larry discusses:

  • The surprising email from a client that encouraged him to continue sharing his authentic self
  • In-person events that deepen existing relationships with clients
  • Why advisors are “terrifically impatient” with marketing (and how to shift your expectations)
  • How to instantly make your conversation more personable

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